US Open 2025

by US Open

-

Through positive affirmations, mesmerizing visuals, and slick seamless keyframes - we hypnotized people into going to the gym for Blink Fitness. Final deliverables were rolled out over a variety of platforms, from social media to billboards in Times Square.

It’s nice to make a difference; one squat thrust at a time.

Role

-

Art Direction - Design - Animation
Created @goodbit

Selected Frames
-

Selected Frames
-

Styleframes
-

Selection of my favorite frames I developed during production.

Credits
-

Client:
US Open

Directed at:
Goodbit

Agency:
Dentsu Creative

Executive Producer:
Bridget Danko

Group Creative Director:
Mike Wegener, Lee Remias

Copywriter:
Derek Rosen

Art Director:
Kara Kummer

Director:
Donnie Bauer

Director of Photography:
Dan Frantz

Executive Producer:
Tracey Khan

Line Producer:
Darci Dunnagan

Editor:
Al Benoit

Art Direction:
Luis Roca

Design:
Donnie Bauer, Jose Ponce, Luis Roca, Devin Hayes, Eloi Forest, Isaac Taracks

2D:
Cory Davis

Color:
Rare Medium TV

Colorist:
Kristopher Smale

Producer:
Nubia Lima

Sound:
Squeak E. Clean Studios

Music:
Mustard