US Open 2025
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An electrifying take on one of the worlds most prestigious tennis tournaments.
DJ Mustard orchestrates all the action behind his mixing booth. From endless action inside the court to a vibrant atmosphere on the stands, these hot-off-the-press mixes celebrate what tennis is all about.
Had the pleasure to work on this spot all the way through, from designing the look and feel to art directing, animating and compositing shots.
Role
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Art Direction - Design - Animation
Created @goodbit
Selected Frames
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Brand & Promo
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The campaign consists of 2 spots, Brand and Promo. Each of them highlighting the unique intensity and buzz of the US Open full of high-stakes dramatic plays orchestrated by DJ Mustard.
Selected Frames
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Design Exploration
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Our team explored a lot of ways of distorting the typeface and creating patterns through our design phase. At the begining we experimented a lot with color and different ways of creating contrast between shots. These frames are just some selects of that initial design exploration.
Credits
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Client:
US Open
Directed at:
Goodbit
Agency:
Dentsu Creative
Executive Producer:
Bridget Danko
Group Creative Director:
Mike Wegener, Lee Remias
Copywriter:
Derek Rosen
Art Director:
Kara Kummer
Director:
Donnie Bauer
Director of Photography:
Dan Frantz
Executive Producer:
Tracey Khan
Line Producer:
Darci Dunnagan
Editor:
Al Benoit
Art Direction:
Luis Roca
Design:
Donnie Bauer, Luis Roca, Jose Ponce, Devin Hayes, Eloi Forest, Isaac Taracks
2D:
Cory Davis
Color:
Rare Medium TV
Colorist:
Kristopher Smale
Producer:
Nubia Lima
Sound:
Squeak E. Clean Studios
Music:
Mustard