Royalty Refreshed
by Rey Azul
-
Rey Azul is a vibe. Its that drink that takes you over the hump, its the drink that you want to hold in your hand when you are chest deep into the pool at a 100 degree weather. Its cool, its authentic, its tequila.
Art directed and animated this piece with the wonderful people at HUE+CRY.
Selected Frames
-
Beauty Pass
-
A big part of this project was done in comp.
We wanted to make the environment warm, which can be tricky when your background’s main color is sky blue. To solve that we added lots of optical flares and shimmers to warm it up and bring the can condensation forward.
Design Exploration
-
We had a short design phase for this project. We wanted to make a cool-looking spot, with a lot of light and flare, combined with Spanish heritage and Mexican flavors. Here are some of those styleframes that I ended up creating.
Credits
-
Client:
Rey Azul
Agency:
VCCP London
Executive Producer:
Scott Friske
Head of Production:
Jeff Bybee
Producer:
Niabi Caldwell
Creative Director:
Matt Darnall
Art Director:
Luis Roca
Design:
Trish Janovic, David John Reyes, Luis Roca
Animation:
Luis Roca, Travis Schmidt, Murilo Almeida