Seneca 2
by Oculus
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Directed by Jeffrey Dates for the launch of the Seneca 2 by Oculus.
The creative approach centered on the integration of light and photorealistic 3D. Several rounds of typographic exploration were produced, with the final direction favoring restrained type lockups to maintain focus on the product.
Type Exploration
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Credits
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Client:
Oculus
Directed at:
The Mill
Executive Producer:
Erica Grubman
Producer:
Brett Grisham
Director:
Jeffrey Dates
Pitch Designer:
Alex Clark
Creative Director:
Jeffrey Dates
Design:
Brian Drucker, Dom Han, Laura Nash, Luis Roca, Morgan O’Brien
Animation:
Arsen Arzumanyan, Jeff Lopez, Jessica Castillo, John Wilson, Michael Davin, Navdeep Singh
Finish Artist:
Ben Vaccaro, Drew Maloney, Michael Almodovar
Color:
Michael Rossiter
2D Lead Artist:
Andre Vidal
3D Lead Artist:
Edward Shires
2D Artist:
Antonie Douadi, Caio Sorrentino, Hailey Akashian, Jade Kim, Jeeeun Lee, Kyle Cody, Nick Pfister, Tara Holland, Vi Nguyen
3D Artist:
Anil Sarki, Kuldeep Singh Waldia, Bhavesh Budhkar, Dinesh Kanakaraj, Nayan Bora, Siva Prasad, Vijay Mohan, Yeswanth Garlapti, Pradeep Katta, Eric Xu, Keith McMenamy, Andreas Graichen