Seneca 2

by Oculus

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Directed by Jeffrey Dates for the launch of the Seneca 2 by Oculus.

The creative approach centered on the integration of light and photorealistic 3D. Several rounds of typographic exploration were produced, with the final direction favoring restrained type lockups to maintain focus on the product.

Role

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Design - Animation
Created @themill

Type Exploration
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Credits
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Client:
Oculus

Directed at:
The Mill

Executive Producer:
Erica Grubman

Producer:
Brett Grisham

Director:
Jeffrey Dates

Pitch Designer:
Alex Clark

Creative Director:
Jeffrey Dates

Design:
Brian Drucker, Dom Han, Laura Nash, Luis Roca, Morgan O’Brien 

Animation:
Arsen Arzumanyan, Jeff Lopez, Jessica Castillo, John Wilson, Michael Davin, Navdeep Singh

Finish Artist:
Ben Vaccaro, Drew Maloney, Michael Almodovar

Color:
Michael Rossiter

2D Lead Artist:
Andre Vidal

3D Lead Artist:
Edward Shires

2D Artist:
Antonie Douadi, Caio Sorrentino, Hailey Akashian, Jade Kim, Jeeeun Lee, Kyle Cody, Nick Pfister, Tara Holland, Vi Nguyen

3D Artist:
Anil Sarki, Kuldeep Singh Waldia, Bhavesh Budhkar, Dinesh Kanakaraj, Nayan Bora, Siva Prasad, Vijay Mohan, Yeswanth Garlapti, Pradeep Katta, Eric Xu, Keith McMenamy, Andreas Graichen